Free Marketing Test Tracker: Airtable Template

Need a way to sort out your marketing tests? Grab this free template!

This Airtable base is designed to help you

• Identify what you're going to test
• Prioritize by highest impact, lowest effort
• Stash your wins and your not-such-a-wins all in one place

You can use this template with the free version of Airtable.

About the creator

Lex Roman is a newsletter writer and subscription marketer. They're the creator of Revenue Rulebreaker, Journalists Pay Themselves and Growthtrackers.

Lex spent 10+ years leading growth projects for tech companies like Gusto, Prosper, and Burner. A huge part of this work was about converting an existing audience from browsers into buyers—turning every looker into a loyal fan.

In 2019, they started their own growth design consultancy and in 2021, they shifted their focus to marketing for creatives. These days, they write, speak and teach on all things related to finding your buyers. Learn more at lexroman.com.