Free Lead Tracker: Airtable Template

Need a lightweight CRM to track leads? Grab this free template!

This Airtable base is designed to help you

• Capture leads who fill out your contact form (contact form included!)
• Track where leads are coming from (first touch and last touch)
• Visualize leads and sales along a pipeline

You can use this template with the free version of Airtable.

Watch my video walkthrough

Want to know more about the set up and why I did it this way? Watch the video walkthrough on YouTube.

About the creator

Lex Roman is a newsletter writer and subscription marketer. They're the creator of Revenue Rulebreaker, Journalists Pay Themselves and Growthtrackers.

Lex spent 10+ years leading growth projects for tech companies like Gusto, Prosper, and Burner. A huge part of this work was about converting an existing audience from browsers into buyers—turning every looker into a loyal fan.

In 2019, they started their own growth design consultancy and in 2021, they shifted their focus to marketing for creatives. These days, they write, speak and teach on all things related to finding your buyers. Learn more at lexroman.com.