Free Test Plan: The Test Shaper Supreme (Google Worksheet Template)

You're thinking you've got a marketing test on your hands but HOW do you run it? Grab this free template and whip your test into shape!

This Google Drive worksheet is designed to help you

• Figure out what to test and why
• Play forward the upside and downside
• Trim your test down so it saves you time and money

Pairs really well with my free test tracker!

About the creator

Lex Roman is a newsletter writer and subscription marketer. They're the creator of Revenue Rulebreaker, Journalists Pay Themselves and Growthtrackers.

Lex spent 10+ years leading growth projects for tech companies like Gusto, Prosper, and Burner. A huge part of this work was about converting an existing audience from browsers into buyers—turning every looker into a loyal fan.

In 2019, they started their own growth design consultancy and in 2021, they shifted their focus to marketing for creatives. These days, they write, speak and teach on all things related to finding your buyers. Learn more at lexroman.com.